Are You Still Struggling to Get Leads & New Customers from the Internet?

“Here's How To Use Google To Swipe Potential  Customers from Your Competitors Without Spending More $$ on Advertising!”

 In 2010 Local Internet Search will give savy small business
owners an unfair advantage over their competition. 

Attn: Fellow Entrepenuer,

If you are like most small business owners you know that the internet can be a fabulous source for new customers and sales. For many small businesses though getting new customers from their website is a luxury not available to them. Combine this with the fact that traditional marketing methods are slowly dying each year, namely printed directories and ValuePaks and there is a real problem. We've all tried to get value out of Yellow page advertising but besides the high cost... no one under 60 years old even seems to be using it anymore!

Your Advertising Dollars in the Trash…

I recently did a small poll of friends and family. I asked if they still used the Yellow Pages when looking for services or information. Most openly stated they tossed it in the trash the day it arrived. It is a hard fact that today's consumer goes right to their computer and the internet to research and find services they are considering purchasing.

Here's some sobering information for small business owners:

• Print and online ad spending on yellow pages will plummet 6.3% next year.
• Within the next four years, ad spending will fall 39% in print directories alone
•  

If you have been ingoring the internet as a vital source of new business and leads you literally have your head in the sand. The internet is not going away. Smart business owners are already staking their claims and positioning their businesses to dominate their local internet real estate.

Stealing Customers By Dominating
Your Local "Internet Real Estate" 

Let's take a look at the following graphic as it shows a local internet real estate battle some local businesses are currently engaging in.

As the majority of interent searches are done via Google, we will focus on this here. You will see 3 sections on the graphic below...

Local Business Results
Organic Search Results
Adwords

Stealing Customers #1 - Rank for Local Business Results

In response to the person searching for 'car repair austin' google serves up 3 sets of search results. The top section is called the "Local Business Results'. These are generated from listings in Google's Business listing Directory. These are free listings. Every business can and should enter their company information in this online directory.

Now I purposely left up this graphic showing 10 search results for this search. Google though has just recently changed it to only show 7!  Do you see how the local search gets more competitive every day?

Three businesses that were in that listing one day were instantly taken off the first page of search results. If you haven't created your Google local listing you want to look into this right away.

I won't lie to you, there are a number of things YOU MUST do to be one of the businesses listed in the '7-box' results for a particular search.  It's too much to go into here but I will provide you with more information later on what you must do to rank for your local listing in the '7-box' .

Stealing Customers #2 - Dominate Organic Search Results

Immediately below the 'Local Business Results' are the 'Organic Search Results'. These listings are served up by Gogle based upon a complicated indexing algorithm. Google constantly scans websites, blogs, Facebook, Myspace, directories and all other web real estate to find suitable listings to present to the searcher.  If you presently have a website and you do not show for local search results you need to address this immediately. If you don't show up on the first page your website is not even in the game! The 'Organic Search Results' and the 'Local Business Results' are both free listings. You have to do some work to get your sites to show up but the time is well worth it.

Stealing Customers #3 - Launch an Adwords Campaign

The block of listings on the right hand side are Google Adwords ads. These are paid listings. Business owners placed bids on specific keyword phrases that a person searching for their product or service might type into the search engine. You only pay Google when someone actually clicks on your ad.

Though this method still involves an advertising expenditure it is highly targeted and you only pay when someone has an interest in your offering or ad. Combined with the above two methods of listing your service or product in Local search, you can be certain your business is in front of those looking to buy.

Let's find out now if you are even "in the game"..

Can Customers Find Your Business?

Go to Google right now and type in what someone looking for your product or service may enter.

You can click here to open the Google search page.

Type in your product or service followed by a location you do business in. For instance, "dentist bensalem' , 'roofer philadelphia' or 'florist paoli'.  Do you show up in the local search results? Does your competition? This is the new playing field for doing business online. If you aren't in the game you need to take a serious look at how you can start playing and competing.

Doing Your Due Diligenece…

I realize for many small business owners the entire process of marketing and generating leads from the internet can be quite confusing. Many that have put up websites still have not gotten any signifcant return or new business from them and may have given up hope in using it effectively.

Do your eyes glaze over when someone starts talking about SEO, Pay per Click advertising, blogs, keywords, Facebook, Twitter, etc.? 

For many that's exactly what happens. Trust me it isn't your fault. This stuff may be easy but it isn't simple. 

To help you get a true grasp of how using these local search strategies can help your business I've put together a simple 'Case Study' ( I actually prefer to call them Success Stories) that shows you how one of my friends is using these local search strategies to dominate his local search internet real estate.

To show you that anyone can do it, I chose a 1 person business with basically a non-existent advertising budget. He does some ValuePak advertising but more and more of his new business is the result of the internet marketing practices and local search he has put into place.

I'll show you exactly what he is doing to dominate the local search results and how he has tied all three of the internet real estate areas (Local Buisiness listings, Organic Search and Adwords) into a synergistic stranglehold on his local service and his competitors.

If you want to see exactly how this entire process works and how you can dominate the local search for your product or service provide me with your email address below and I'll send you a copy.

If you are new to internet marketing it will be a real eye opener. You'll also be able to figure out how far along your competition is in implementing these same strategies.

You can easily go through the entire 'Success Story' in the time it takes you to leisurely drink a cup of coffee, tea or a cold beer. It will get you up to speed on this local search stuff in simple language anyone can understand.

Get Your Complimentary Copy Now…

If you've been avoiding the internet game and are done hiding your head in the sand and ready to start competing with your business on the internet...  get this report right away.

Thanks for reading,

Glenn Wallace

PS “Remember when I told , "This stuff may be easy but it isn't simple?” Well I've done my best in making the Success study so simple that regardless of your internet knowledge you'll easily understand how this will work for your business.

PPS Don't delay. Get your copy before your competitors do..